Frugi does loads of good stuff, but most importantly they make sure that everybody gets looked after. They choose organic cotton becuase the farmers and their families don't run the risk of being poisoned by yucky pesticides, and the farmers receive a fair price for their hard work. The clothes are made in ethical factories, by adults who receive a proper wage and work sensible hours. But it doesn't stop there, our customers get to dress their little ones in clothes that look gorgeous, don't irritate the skin and that are well designed and hardwearing.